First • The new reality Takedowns • Ignore the real world • Learning from mistakes is overrated • Planning is guessing • Why grow? Purble Place Games Cakes. Productivity • Illusions of agreement • Reasons to quit • Interruption is the enemy of productivity • Meetings are toxic • Good enough is fine • Quick wins • Don't be a hero • Go to sleep • Your estimates suck • Long lists don't get done • Make tiny decisions Competitors • Don't copy • Decommoditize your product • Pick a fight • Underdo your competition • Who cares what they’re doing? Evolution • Say no by default • Let your customers outgrow you • Don’t confuse enthusiasm with priority • Be at-home good • Don’t write it down Promotion • Welcome obscurity • Build an audience • Out-teach your competition • Emulate chefs • Go behind the scenes • Nobody likes plastic flowers • Press releases are spam • Forget about the Wall Street Journal • Drug dealers get it right • Marketing is not a department • The myth of the overnight sensation. “If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time. A must read for every entrepreneur.” -Mark Cuban, co-founder HDNet, owner of the Dallas Mavericks “The wisdom in these pages is edgy yet simple, straightforward, and proven.

Read this book multiple times to help give you the courage you need to get out there and make something great.” -Tony Hsieh, CEO, of Zappos.com “The clarity, even genius, of REWORK actually brought me to near-tears on several occasions.” -Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE “There’s no jargon or filler here — just hundreds of brilliantly simple rules for success. REWORK is required reading for anyone tired of business platitudes.” -Chris Anderson, New York Times bestselling author of THE LONG TAIL “The authors live by the credo ‘keep it simple, stupid’ and REWORK possesses the same intelligence — and irreverence — of that simple adage.” -John Maeda, President RISD, author of THE LAWS OF SIMPLICITY “The brilliance of REWORK is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done.” -William C. Taylor, founder FAST COMPANY magazine “Amazing, powerful, inspirational — those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.” -Kathy Sierra, co-creator of the bestselling Head First series “Appealingly intimate, as if you’re having coffee with the authors. REWORK is not just smart and succinct but grounded in the concreteness of doing rather than hard-to-apply philosophizing. This book inspired me to trust myself in defying the status quo.” -Penelope Trunk, Author of BRAZEN CAREERIST “Inspirational. REWORK is a minimalist manifesto that's profoundly practical.